I don't know what the "whole 30 is but I'll check it out rnorwo1. I hear you with the kids thing I hope it helps my daughters migraines and maybe it will improve both kids asthma too- certainly it's not gonna hurt it so why not.
When I started heavily incorporating fresh fruits & vegetables into our household it was a pain but I worked it into my regular routine. Farmers market I go to at least once a week in the winter twice a week in the summer & the routine thing helps, as does going first thing in the morning before the crowds show up.
As an aside, the thing is I am starting to wonder if the produce is entirely imported from suspicious origin and just sold in a farmers market type format as a gimmick because some of the items are wildly out of season but still incredibly inexpensive so that's a bit sketchy to me. I am considering sticking to a bigger store with better controls during off season.
Yes, I definitely have to get a routine going for shopping. One problem is that I'm 20 min away from the nearest Walmart, 45 min from Whole Foods, and an hour from Trader Joe's and a farmer's market. Budget mindedness has always kept me from unnecessary trips. We have the money to eat better, I just have to stop that mentality.
We also have tons of land; I need to get off my butt and plant a garden. I could even get a calf to grass feed, but I'm afraid we wouldn't want to slaughter it! We have (mostly) free range chickens, so we have plenty of healthy eggs, but they're beloved pets. I would never consider eating one of the chickens!