I hear the folks that run this website have some sort of
travel agency that specializes in
Disney vacations dreamsunlimitedtravel.com. Some would even say the obsess about it.
You have to go though someone to make the reservation... but the best planner for your trip is you... there are a lot of websites like
wdwinfo.com or
allearsnet.com where you can find out about the resorts and the parks.
If crowds do not bother you, and you are going to WDW to be in the parks... a value works. When at WDW I consider a place to sleep only, as I get up early and am in the parks till close and a little after. The Values can get crowded at the food court. But are a good deal and are generally well run and above avg. hotels. A moderate will be more quiet at the food court and restaurant, and have a slightly bigger room, we are talking 10 sq ft. here. Transportation for all is equally well run.
Travel companies often work on some sort of commission or bill back system, they are not booking your trip for free. Their level of compensation varies depending on their commitment and booking capacity for putting heads in Disney's beds. But ultimately they are all offering the same disney packages, that can vary widely in price depending on time of year and how the agent bundles options. Get quotes from several and take the best one.