The numbers are in ...

[cakebaker]

Universal has great theme parks, innovative and exciting new rides and has gone a long way to improve the theming and guest experience in their parks. However, they are still not even in the same ballpark as Disney in terms as an immersive Disney bubble type vacation experience and that is what keeps drawing people back.

Very true.

I'll never understand the "

A smart executive does not look at last year's numbers for his business and spend the next year patting himself on the back. A forward-thinking company also looks at their competition. Disney execs should be asking themselves why USF had a 17%+ increase in attendance (after a 14% increase in 2013) while the MK only saw a 4% increase in 2014 after a 6% increase in 2013.

LOL- Universal has a lot of room at the top to improve. "Only" a 4% increase for Disney when they have the numbers they do? That's huge.

A smart executive who looks at Disney's record wouldn't jump in and start making changes to what is obviously working.