if you dont think you're getting good coupons you may want to buy a larger circulation paper (if one is available in your area). i live in north georgia and our local sunday paper has coupons but not the same as the atlanta journal constitution. they are the same booklets (red plum, valassis, etc) but we were missing tons of coupons so we bought an AJC and compared and realized we were getting jipped!

we looked at the spine of the coupon book (where the date is) and on the ones from the AJC it said "coupons for atlanta journal, etc" the ones on the local paper said "coupons for subsidairy counties" so...just a thought,if a bigger paper is available to you.
(i hope that made sense, when i kind of worded it weird but anyway my point was some of the local papers get a lot less coupons [and lesser quality] than the big ones)