Really enjoyed the commercial, sure made me miss the parks.
I may have missed the opening, but I was surprised they waited until the end to identify it as Universal, assuming they are targeting the vast unknowing out there. I understand the technique of suspense, but with consumer recognition already a problem, I would have thought it more important to get the name association going right from the start.
My kids also asked why Frankenstein was one of the initial characters. They don't have a strong association of the parks and him. Maybe, he has (pardon the pun) Universal audience recognition that helps get the viewer's attention.
There was also a commercial for the next MIB movie. Too bad they couldn't have down some type of tie-in with the attraction for added promotion. MIBII coming in June, play MIB it at Universal Studios now.