Just stumbled across it, right here... The long and short of it is this is a new device being released on September 21, 2012 operating on "one of America's best networks" (it's presumed by the small map displayed and a quick zip code search, this particular device makes use of the Verizon Wireless network to carry calls). Seems what this is, is a cellular-powered "hub" for the home (where you can attach all your usual home phones), only costing the user $99 for the device, and a monthly bill of $15 (unlimited domestic calling) or $30 (unlimited international calling to many countries). Unlike Vonage and Ooma, this device does not require the use of high-speed internet, or a router. Thoughts?