i personally have never spray tanned, but some of my friend's have, and they ALWAYS have something they don't like about it. (streaky, too orange, darker in some places, etc)
i say invest in a good bronzer. it will bring out your natural glow w/o coating your skin in orange crap.
also, a self tanner/moisturizer combo will make you look naturally sun-kissed and glowy, not fake n' bake-y. (like jergen's natural glow)
TBH, i think pale skin is gorgeous. (maybe i'm biased because im white as a ghost? 
)