That's what I thought also. I called a second time after getting this information from a CM on the phone. The CM I spoke with during the second call said she didn't know the answer and spoke to someone above her. Here's what I was told: you can buy Memory Maker any time; when you have the first picture taken, you can use then use Memory Maker for 30 days and you have 30 days to download the pictures. The question arose because I could not book the resort I wanted for my whole stay so I am splitting my stay. The cast member was under the impression that it could only be used for the resort stay and had to ask for clarification.