Spiderman - Anything Special?

[treasuredude]

Is anything special going on since the movie will be released tomorrow (May3)? I know it's not a Universal movie, so I don't know how much promoting they want to do.

 

[kellymonaghan]

I was sorta surprised that Universal isn't buying ad space before showings of the movie. Maybe they are, just not at my local multiplex.

My guess is that the movie will make the idea of a visit to IOA a lot more attractive to a lot more people.