since i've come onto these great boards i've been reading a lot about soft side coolers, something i wasn't too familiar with, until today. we were at target and i happened to go down the aisle with all these coolers and they were 50% off so i had to give a look see. first there was a cooler that folded down flat and held six cans plus ice for only 2.98, great i thought, i 'll get this for the two cruises this summer, then two items over was a cooler that held 12 cans plus ice, thats for us , and only 3.98, but wait now i find a 24 can one for only 4.98 and now i'm ready to leave with a great buy when lo and behold i spot the ultimate soft sided cooler,holds 54 cans plus ice and has wheels and hidden pockets and a bungee cord and for the amazing low price of 12.98 and it folds down flat for convient packing, except i decide i'll use it on the plane with my two camera bags and a nebulizer in it and when we get to the ship, wa la instant bar. just wanted to pass this along in case you have a target and are in need of a portable bar, camera bag. at 50% off.