I think the question is whether it makes sense for true classic Disney films to be marketed and distributed the same way everything else is. Certainly they made the effort for years to make them more ''exclusive", which increased their ability to profit over time.
I'm not saying its wrong. Its just a question.
Certainly the environment has changed, with VHS, DVD, PPV, OnDemand, movie downloads, etc. Disney no longer even releases the classics in theatres.
So maybe there's nothing bad about it. On the other hand, modern Disney has had a greater tendency to go for the short term profit over the long term, so that's why things like this raise questions.