I bought the DVD set from Amazon yesterday morning for $31. Then I got an e-mail about a $7 promotional discount they were doing and they gave me a $7 credit to use on another item!
"We recently launched a $7 gift card promotion on an item you purchased: "Shrek: The Whole Story Boxed Set". Because we want you to benefit from the new promotion, we're giving you the same $7 credit toward any future purchase at Amazon.com.
The promotional credit must be used by March 31, 2011."