Here's the dirty little secret of
free dining plan It ain't free. Serving food is a cost. And paying the cost is buried somewhere. Increased room rates, menu prices etc.
I like the story my uncle used to tell about his father who owned a grocery store. He had a product that wasn't selling. In order to get rid of it he reduced it to a sale price of 33%. Off. He was selling it for what it cost him. It didn't sell.
Someone suggested he sell it as buy 3 get the 4th one free.
FREE !!!!!
It flew off the shelf and he made a profit. It was a 25% discount. Do you think it would have sold if advertised as 25% discount?
With that I'm off to Pep Boy to buy those 3 tires. I get the 4th one....FREE!!