Yep. I have had a Starwood Amex for years, and billed work expenses to it, mostly stayed in Starwood hotels for work travel as well, so... Every few years we spend a bunch. 7 years ago we stayed at the W South Beach in a 1br suite on the ocean for our babymoon. 15+ years ago we got a 1br, 2 story loft in a W in Sydney on the water.
Hm... in some ways, this is like
DVC without the horrible 11mo booking window...