Disney is also pushing theaters to include the Pirates teaser trailer on their showings of Lord of the Rings: The Two Towers. It will be interesting to judge the publics reaction. The first posters have already started to appear in the theaters. This film is not only shaping up to be Disney's big Summer 2003 release, there are rumors the marketing budget will be significantly larger than what they spent on 'Pearl Harbor'.
By the way you are all going to see The Lord of the Rings anyway, arent you?