It is $35 per day for adults and $10 per day for children under 10. This rate applies for all times of year. You must book it as a package with your room and park tickets. The dining plan must match the number of nights of your room reservation--if you are booked for 7 nights, then the meal plan is for 7 days. Park tickets do not have to match however, as long as there is at least one days worth. Also, if one person in your room has the plan, then all must have it.
Here's a link that explains it clearer than I can!
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