Just having gotten back today from WDW where I gravitate toward Duffy (I love, as you can see) and I could swear he is $33 'naked'. I am positive I paid $30 about 2 months ago. Shellie Mae was also $33 'naked'. I'm pretty sure I was at GF at the time though I saw them both all over.
Taking into account that the Euro is doing well compared to a while back there isn't much difference in price when you convert it back to £'s. It works out about 30 pence dearer in DLP if what another poster has stated that they are $33 now