There are so many people on Instagram that it can be hard to cut through the noise. If you get more followers, more people will see your posts, and other Instagrammers may begin to take notice. There are a few proven techniques which will earn you followers quickly and help you improve your content to keep them interested.
1. Make sure your account is public
Private accounts scarcely ever gain followers because only people you are friends with can find you. People will be unable to view your photos before becoming your follower, making your profile look dull and empty. To make an account public:
- Click on the Profile button in the bottom right corner of the Instagram App.
- Click "Edit My Profile."
- Uncheck "Posts are Private." If you see the green button, then your post is private. Click this to set your account to public.
2. Use the most popular hashtags
Hashtags allow you to search particular themes and view all the photos that have used a common hashtag. If you use the popular ones, other hashtag fans will end up seeing your photo linked to that hashtag and check out what you posted, especially if your photo is good. This will garner quick attention and help you gain followers quickly.
3. Ask users to “tag a friend”
I recently got a great Instagram tip from some new local friends who helped me out with marketing a non-profit food tasting event. They shared a food photo from a past event and asked their 11,000 followers to comment and tag a friend they wanted to attend with. The response was awesome, and exposed our event to a lot of people who wouldn’t have heard about it.
4. Craft a great bio and profile
Your profile is the backbone of your presence on Instagram, and a well-crafted one is key to increasing your followers. After all, who will click the follow button a profile that’s unclear, incomplete, or unappealing?
Your Instagram profile is made up of your name, username, website, and bio.
- Name: Up to 30 characters, and included in Instagram search, so you may wish to include a keyword.
- Username: Make it consistent with your username on other social channels to make it easy for followers on other platforms to find you on Instagram.
- Website: The only place on Instagram where you can include a clickable link (aside from calls to action in ads).
- Bio: 150 characters to convey your brand identity and show new visitors why they should follow you.
5. Run Instagram contests
Another great way to expand your reach while increasing engagement on your photos is to publish a post promoting a contest, and then ask people to follow your account and Like or comment on the photo in order to enter.
You might add User-Generated Content element to the contest, too, where people post a photo of their own and use a specific hashtag along with following your account.
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