new blog: New Technology at Star Wars Weekend “Augments” Reality

[LeahZ]

Even though science fiction isn’t my preferred genre, Star Wars Weekends at Disney’s Hollywood Studios is probably one of the most unique events at Walt Disney World. To think that fans from all over the world congregate each spring to share their love of the films and participate in celebratory activities is pretty epic. Special guest appearances, limited time character meals, new shows, and a well-themed parade all make this a grand time for fans. What’s even better this year is how Disney is using technology to enhance the experience even more. Thanks to the use of augmented reality, the Star Wars universe will come to life in a whole new way and bring park guests along for the ride.

Read more here:

http://blog.wdwinfo.com/2014/05/19/new-technology-at-star-wars-weekend-augments-reality/

 

[disneysteve]

The team seemed to downplay this a bit on the podcast this week but from what I've seen so far, this technology is really cool. I showed it to my daughter and she showed me a novel she has that uses the same app for the cover. If you focus on the front cover, it becomes animated and then plays a summary of the story. If you focus on the photo of the author on the back flap, he comes to life and talks to you about the book. Very cool.

It is definitely a little gimmicky, but I can imagine Disney coming up with all kinds of new and novel ways to use this on maps, menus, in ride queues, etc. I wouldn't write it off as a novelty just yet.