Of course the cost is built into the ticket price, just as the shows, attractions and bathroom facilities are included in the price of admission. There is no additional fee for FP+. You can insist that the feature is not "free", and you would be right, but it is a bit disingenuous to try to persuade folks that it is a feature that is an extra cost. It really is not. I cannot argue the differences in price between SIx Flags and Universal because I hate SIx Flags ( the ticket may be less expensive, but here in New England, I find it offensive that once I pay an exorbitant amount to park, walk forever to enter, am searched to make sure I have not smuggled in so much as a cookie, pay a thieves price for a hot dog, and then am accosted by booth after booth of games) and refuse to ever go there again, and have never been to Universal. When my DGD is ready to go there, I can enter into that discussion.