Probably 10 years ago, during one of our visits, we made the drive up to the Blez Mall and discovered some great shopping values, especially the Disney Character warehouse were you can find Disney items at 75% off sticker. During all of our visits since we have made the trip up there. Well this year we found the Blez was gone and a new premium mall in its place. They did this in just one year as we were there at the old place just last February. The new mall is called the prime outlet, it is much prettier with stone side walks, landscaping, and fountains, but unfortunately many of the good deals are gone and replaced with high end "outlet" stores. The character warehouse was still there and we did find a few good deals but the hard rock store is gone and many others. The Prime outlet is very similar to the premium outlets with prices and offerings. The only true remaining outlet mall is now the Lake BuenaVista outlet mall on 535. It is not as fancy but the good deals are there and there is also a Disney store. for example. there was a clair's outlet at the new Prime mall. My wife found a display with many items priced at 10 for $10. At the LBV mall there is also a clair's outlet. They had the same display with the same items priced at 10 for $5. So, IMHO, if you are looking for deals head to the LBV outlet mall.