Mine was in a plastic wrapping with an invoice for $6.99 put inside an envelope. It shows a snowflake cake on the front with the title 30 recipes for stress-free entertaining. I also noticed it's marked Holiday, '09 $3.95 in the corner. There's a starburst stating Attention: Final Issue Alert! Don't miss out......See envelope below & reply at once! Is that the same one you're referring to?