Kmart Web Site for Well-Wishers Only

[olena]

CHICAGO (Reuters) - If you don't have anything nice to say about Kmart, go to another web site.
Fed up with the masses of anti-Kmart commentary filling web sites and newspapers, the discount chain store operator struggling to emerge from Chapter 11 bankruptcy has set up a new web site -- for good news only.
Kmartforever.com, billed as a "gathering place for all those interested in supporting Kmart," launched with little fanfare in late August and now boasts 300 subscribers and 7,000 visitors so far.
Subscribers can post uplifting or just plain unusual messages -- although they are filtered for profanity or mean-spiritedness, Kmart spokesman Dave Karraker said.
So far, a few dozen messages have been posted, a far cry from the more than 7,000 postings -- many of them negative -- on some non-company boards.
"There are a lot of bashers out there," Karraker said, referring to the proliferation of anti-Kmart web postings. "We're quite frank with the idea that this is a positive site. This is for people who truly want to see the company succeed."
The web site includes tips on how to write a pro-Kmart letter to the editor and even a story about a woman who went into labor in a Kmart store.
"When I least expected it, my water broke right there in checkout 19," wrote Celena Hernandez.
She named her son after his father, but everyone calls him "Marty" after Kmart.


Why am I laughing?

 

[RitaZ.]

I don't like Kmart, but I don't want to see the company fail either. That would mean that many would lose their jobs.

I guess it's tiresome to hear so much negative feedback from consumers, but one of the ways for their company/business to improve is to address consumers' complaints to avoid making the same mistakes. Since the feedback they are receiving is overwhelmingly negative, that's a sign that they are doing something wrong.

Then again, a woman going into labor at Kmart probably increased their stock value.