I went to Bed Bath and Beyond today and the Keurig K45 was marked down to $99. I used a 20% off coupon and got it for $80! It also came with 12 kcups. Hope this helps someone!
Oh they knew exactly what they were doing. Yes it looks good for them, but this way they ensure you continue to buy their real money maker, the k-cups. Otherwise there is no guarantee you wouldn't buy a different brand if you went to the store to purchase a new machine.
Editing to add: Back when these type machines were new, Senseo sent out lots of these machines for free (we got 2-gave one to inlaws). Then you had to buy their pods.