Disney's leading MyMagic+ executive leaving the company
Leah Zanolla | Posted: May 19, 2014 | Updated: May 19, 2014 - 3:46:56 PM
Nick Franklin, the executive who is in charge of MyMagic+ at Walt Disney World is leaving the company to pursue other ventures. Franklin will leave in July after being with the company for 17 years and is the executive vice president for next generation experience at Walt Disney Parks and Resorts.
Kim Prunty, a Disney spokeswoman, said, "Nick let us know that after 17 successful years with Disney, he wanted to help other companies innovate in how they provide products and services to their customers, much like he did here in leading the development of MyMagic+. We want to thank Nick for his tremendous accomplishments throughout his tenure with Disney."
Franklin has been working with MyMagic+, originally known as "NextGen," since 2009. The MyMagic+ program revolves around the FastPass+ system, which allows theme park guests to reserve a specific time in advance to enjoy an attraction or show. Guests wear wristbands that use RFID technology to activate sensors - to enter the rides, to enter their hotel room, or to pay for dining and merchandise.
The MyMagic+ team consists of over 1,000 cast members. Over $1 billion has been invested in new technology advances for the Resort. Six months ago, Franklin passed control of MyMagic+ to a Disney World management team so he would have more time to work on other technological advance, including possibly bringing the MyMagic+ program to some of the other Disney parks.
Prunty says, "There has been a team working on how best to incorporate elements of MyMagic+ into our other locations and businesses, and that work is continuing."
One of the advantages for Disney about getting the MyMagic+ program up and running is increased guest spending in the parks. When guests plan more details of their trip in advance, they are more likely to spend more time at Disney instead of traveling off property, ultimately leading them to spend more money at the theme parks.
Franklin is a member of Disney Parks' Chairman Tom Staggs' 11-member executive committee, the group who oversees all the Disney parks. Franklin was instrumental in getting the agreement signed to build Shanghai Disney, as well as Hong Kong
Disneyland.
Looks like Disney has commented on it.
My first thought was Disney sent him packing too, though why?
Cost overruns? Rollout 6 months to 2 years late?
We can only speculate.
Guess the why is none of our business though.