Piling on here...JetBlue is tops for service and customer experience. TPA is simply a great airport, so much better than MCO and one of the best in the nation. The combo of JB and TPA is probably the most civil air travel event you can have. Car rental..I'd suggest Hertz...it's on-site, right outside the baggage claim area. Some recent construction on the ramps near the airport...just be careful.