Inserts! Inserts! Inserts!

[FOJMO]

I just received my April issue of Ladies Home Journal and I just can't stand this anymore!

It's not JUST the LHJ, but almost every magazine anymore that I try to read.

I found 16 inserts/cards in this issue and it seems that's the trend in all the magazines. Doesn't that drive you crazy???

You can't even thumb back to a certain article on a certain page, because the pages keep stopping everywhere there's an insert, and that seems to be almost every 10 pages or so.

Everything from trial prescription medicine, to awnings for your home, to sleep videos, to those UGLY dolls that people actually probably buy, to the good old Bradford Exchange collections.

I usually spend the first 5 minutes with a magazine just tearing out the inserts. In fact, when my DD (17) was a toddler, I came into the living room one day and found her ripping one of my magazines to shreds. I was dumbfounded, until my DH said, "Hey, she's just copying you. She's probably thinking you're just ripping up the magazine when you're just tearing out the inserts"! Too funny!

 

[browneyes]

That drives me batty too. You would think if they stopped putting those stupid things in there they could charge you less for your subscriptions!

LOL, re: your dd when she was a toddler.

 

[Annie&Hallie'sMom]

I'm with you...there are so many of them in EVERY magazine. Drives me batty!

 

[Tony-NJ]

That's a part of how I make a living!!!! Companies pay good money to have their inserts in these magazine's & catalogs!..

 

[disneychrista]

Okay, I understand OTHER company's inserts in a magazine but why are there 10 inserts to for THAT magazine. I mean wouldn't ONE be enough?

 

[jfulcer]

Originally posted by browneyes
That drives me batty too. You would think if they stopped putting those stupid things in there they could charge you less for your subscriptions!

Actually, I would think that the company that is advertising with those cards pays for the insert and then some. I would think that if the magazine didn't have the inserts, the subscription rate would be higher. Just think of it as pop-up ads for your magazine. Just get rid of them and move on.

 

[mamajoan]

Sorry~ but I hate those darn inserts too!!! It is absurd...

To be honest I refuse to look at them.. now if they had a regular ad in the magazine I would probably glance over it.

 

[Lovely2CU]

To be honest I refuse to look at them..

I agree entirely. I understand the reasoning behind the inserts, which is designed to make you notice them, but with me it has the opposite effect, I trash them without even a cursory glance!!!

I apply the same action to all intrusive advertising.