I'm not sure if anyone is aware or belongs to this program, but Dolly Parton sponsors the Imagination Library where children (up until their fifth birthday) receive a nice, hardback book once a month absolutely free in participating states/counties. This is for anyone, and I know that they have a Canadian link and are working on a UK link as well (should be up soon). I belong to this for my little girl and she loves her books! I belong to a local mom's group, and unfortunately one of the counties is in the program while the other is not, so depending on where you live, you may not be able to sign up (they depend on local groups to help with the books). Here's the link:
www.imaginationlibrary.com
www.imaginationlibrary.com