How often does Disney change its "theme"?

[annakris1973]

I was just wondering how often the overeall "theme" is changed? For example, "Happiest Celebration on Earth" or "Magic Happens Here" and the like? My two children and I went last September and had a wonderful time, and were looking forward to going again this year. I was just hoping there would be new stuff going on....parades, shows, etc. If anyone knows how often and when they make changes please let me know.

Thanks,

 

[Robo]

I was just wondering how often the overeall "theme" is changed? For example, "Happiest Celebration on Earth" or "Magic Happens Here" and the like?

They change the "theme" every 18-24 months, but they don't necessarily make any substantial changes in the parades, etc. (except maybe the NAMES of them). The parades and shows do change, but MUCH less frequently than the "theme" du jour.

 

[eblack0409]

The Happiest Celebration on Earth ends September 30....they may change some things for the 35th anniversary of WDW which begins October 1

 

[bicker]

This started in 2000, pretty-much. They'd have a "celebration" for a time, and then there would be a period between "celebrations". There is a lot of speculation about a 35th anniversary celebration starting October 1, 2006, but it is also possible that it'll simply be a time in between celebrations starting then.