Ugh. I've got a friend who does healing / energy / lightworker stuff, and once in a while she'll send something lovely and enlightening. BUT, nearly every single day she sends some kind of hate-filled, glaringly false political piece of crap. Lots and lots of those "Andy Rooney said....(insert some hateful crotchety rhetoric)", "Dr. Phil said, (insert some hateful crotchety rhetoric)", "George Carlin said---(insert some hateful crotchety rhetoric)"
Also lots of "first person" experiences of someone really telling off a hippie tree hugger about something and the the whole place (wherever it's set - a restaurant - a grocery store line, etc.) bursting into approving applause.
I swear she has turned into Ann Coulter, and it really scares me that she's giving people massages and spiritual advice every day.
But, to answer your question, OP, I used to send snopes links, but now I just allow everyone to believe whatever crap they want to believe and just hit the delete key. No matter how kindly or gently I might try and tell someone that something they sent is a well known lie, I'm worried that it will make me sound like a snooty know-it-all.