it should be able to be added to the genie photopass (ours were - but we did not ride seven dwarves) for the ride photos and videos. they were also added to our magic bands.
when you use the code on the back of the genie photopass (that code is the code to use to see your pictures, AND your discount code to apply to get it for free, might have to call to have the right product added to cart unless they changed the cards from when we were there.)
we were there Nov. 2014