There was a deal last Fall at back to school time that required a $10 Kellogg purchase to get $10 off underthings and socks. The deal ran one period for Fruit of the Loom and another for Hanes. I wrote a note to myself to NEVER buy Fruit of the Loom again! I will be holding out for Hanes, they were far and away better quality. The Fruit of the Loom stuff just fell apart after 1 washing and I ended up throwing them away very quickly. In contrast the Hanes things have held up well and and are still in use and I'll be buying more of them if the deal runs again this Fall.