This concept was thrown out in another thread. Someone said their 4 yo liked Universal, and someone else said that Disney has let Universal catch up in every market segment. Is this true? What do you think? I don't believe it is. Disney has always been about families. I'm surprised to see the person who made the comment actually viewed Disney by market segment (at least in this instance) as that is not what Disney was/is about. I do belive that the gap between Disney and Universal has narrowed for a variety of reasons. However, I do believe that Disney appeals to a wider range of families than Universal. If you want to look at market segments, I fully believe that Universal is nowhere near Disney in the 5 and under and 50 and over segments. Universal has probably gotten closer in the 6 to 15 and 40 to 49 segments, but I wouldn't say 'caught up'. 16 to 39 is probably a toss up. Universal has those who prefer the thrill rides, Disney has those who prefer story. However, for a family that includes at least one person from each of these groups, I believe Disney is still ahead of Universal. Let me qualify that these are just my impressions and observations without any hard data to back it up.