I agree that volunteer coaches sacrifice a lot of their time into coaching. DH has coached both kids and is currently coaching DS in soccer. He has always received something from his teams, and has always been appreciative. When he volunteers to coach, he realizes it will be time consuming, but he chooses to give his time, so he never expects anything from his teams.
In the 6 seasons DD has played rec soccer and DS for 2, there have been collections for a gift and it's always been give what you can, never a set amount. And it's always been a mom doing it, not the wife of the coach, even if the wife is the team mom.
DD is finishing up basketball and last night the team mom, also the coach's wife, emailed the parents asking for $10-$15 for a coach's gift. It really put me off, but I'm not sure if it's because I was told how much to contribute(which I've never experienced before), or if it was because the request came from the coach's wife. I've always been the team mom for DH's teams and I never felt comfortable asking the other parents for a donation for a gift for my husband, it's always been another mom on the team. I have no problem contributing to a gift, but I guess it seems expected rather than appreciated because a specific amount is listed and the wife says that based on her husband's past coaching experiences, $10-$15 is very typical. To me that screams expectation and maybe that's what I'm struggling with.
But, it sounds like it's not uncommon to have specified amounts, so I should probably just get over it.