Well, I agree and disagree at the same time. I give gift cards often...but that doesn't mean that I don't "think" about people when I'm buying gifts. For those that are close to me, I usually don't have any problems buying gifts that I know they will like. However, when it comes to co-workers, extended family, etc. I think gift cards are very appropriate. I'd much rather get a gift card from someone than something that I already have. With stores stiffening up their return policies, a lot of places won't let you return something without a receipt anymore...not even for store credit (target is a good example). I don't need 2 or 3 copies of Austin Powers so I'd rather someone get me a gift card than another copy of a dvd I already have that I won't be able to return anyway, right?
I'll be honest here too.....all 5 of my neices and nephews are getting gift cards this year...doesn't mean I don't love them as much as I did when they were younger but I know for a fact they'd rather take those gift cards to their respective store and buy whatever they want, than to have gotten something that they may not like as much as I had thought/hoped they would.