agavegirl1
DIS Veteran
- Joined
- Feb 23, 2012
- Messages
- 3,223
Parks and Resorts has an entirely different budgets and funds apart from Entertainment. They are accounted for separately. At first, the cost of the Anna and Elsa M&G was absorbed by the advertising budget for Frozen under the entertainment banner. From what I understand, it is now being charged to Parks and Resorts. So, the money earned on Frozen does not improve the Parks and Resorts bottom line which is not earning at expected levels. Price increases and cost cutting should help bring the desired margins. MM+ was expected to result in staffing efficiencies that could save money in the long run. In the short run, it has had had an opposite effect.