It looks like, at least in our area, the AMF is different program--not the same as Kids Bowl Free. The family pass there is $39.95, the kids age range is the same as Kids Bowl Free. The hours aren't listed on the website, and since I won't use it, I won't sign up....The program there is called AMF Summer Games. I think there are other bowling alleys in our area that have their own summer program, too. We have had more centers added to Kids Bowl Free every year, though. It does look like at least 2 different programs are being discussed, though. Oh, and our family rate for any of the KBF centers is still $24.95