Obviously, I didn't read the fine print and signed up for a "free" $7 monthly rewards membership....Glad I contacted them before I started to get billed each month...yeesh! Here's their response.
Live and learn, lol.
We apologize for any inconvenience. When you placed a request with priceline we offered you a $10 Cash Back Award and invited you to sign up for a free trial with our travel partner Reservation Rewards.
In order to accept the offer you entered your email address twice and clicked a button that said "Yes" immediately preceding text that read, "By entering my email address and clicking YES, I have read and agree to the Offer Details and authorize Priceline.com to securely transfer my name, address and credit card information to Reservation Rewards for benefit processing." If you did not want the offer you would have wanted to click the link that read, "No thanks, please take me back to Priceline.com".
The offer as described on the web site gave you the ability to "try all the benefits for the next 30 days for only $7" and went on to state, "If you are completely satisfied, do nothing and you'll enjoy ongoing savings for only $7 a month."
If you are not completely satisfied with Reservations Rewards, simply call them toll free at 1-888-688-5995 to let them know you wish to cancel your monthly membership benefits. All your benefits and access will be cancelled immediately and the $10 you save is yours to keep!
To receive your $10.00 Cash Back Award just make a priceline reservation anytime in the next 3 months, send Reservation Rewards your reservation confirmation and they'll send you $10 cash!