I'm a careful shopper and I go to several stores, but I'd never heard of that brand, so I looked it up. It's only available here at one chain, which happens to be the most across-the-board overpriced in the area. I'm sure that the chicken is lovely, but I won't patronize the one store that sells it.
What I do to balance price and quality is to buy my meat in freezer lots from a local butcher shop, where I can get good chicken (and pork, and beef, and house-made sausage) at better prices than at grocery chains. Like everywhere else, their prices have risen, too, but on the whole they are a better buy than the supermarket when it comes to meat of all kinds, and I feel good about supporting local small business in these trying times.