I love the Neutrogena facial cleanser. I buy the liquid - a bottle of it costs about $8 at
Walmart and will last me for months. I like their shampoo as well but discovered that the Walmart store brand works just as well so I buy it now to save a little more money.
As for makeup, I never buy department store brands - drugstore/Walmart/Target stuff only and a variety of it. I've been using Cover Girl liquid concealor for years. I recently switched from Max Factor 2000 Calorie mascara to L'Oreal Voluminous and like it - it seems to be much more gentle on my lashes. For a long time I used Jane flavored lipsticks - they were cheap and had a color that worked great on me and lasted well. But I can't find those anymore.
Funny story - I worked in a dept store years ago selling Clinique and hated it. They insisted that my skin would eventually adapt to their products and be better for it but it never happened. After a few months, I went back to using my Neutrogena cleanser and my skin cleared up immediately. Very little of the makeup was to my liking either so I started mixing the few things I did like with all the drugstore stuff I was using before I went to work there. I didn't tell anybody at work cause we weren't supposed to use anything but Clinique. It was hilarious - I got so many "told you so" comments from the other girls working the counter. They thought my skin had just finally acclimated to the new stuff and never knew that it was cause I stopped using their junk.

That was nearly 20 years ago and I've not bought any dept store cosmetics since then. And, not to brag, but at nearly 47yo I still get compliments on my skin. So, nope, don't need the expensive stuff.