Last year, my new year's resolution was to take better care of my skin, I went to Aveda & bought about $200. in products, within a few weeks my face started getting red, splotchy, itchy, flaky, gross looking. I went to the dermatologist and was told to stop using Aveda that I must be allergic to an ingredient and to use Lubriderm lotion, I still use it and everything is fine. I think to moisturize is the most important factor, regardless of which brand you use. I use the Lubriderm fairly light in the day so I won't look oily but put it on pretty heavy at night. As far as cleanser, I use Dove or H20 products(but I have to order them & forget to).