Personally we use our movie rewards points for movies. It seems like a great deal to us. Have gotten Cars, Rescuers, Rescuers Down Under, Winnie the Pooh, Princess and the Frog, and an older DVD of the tortoise and the hare and other shorts. We've gotten so much more enjoyment out of those than we would hAve out of an extra $10 gift card or two. Those gift cards take up A LOT of points!
And all of those are blue ray/DVD combos and 2 of them include digital copies too