Praying Colonel
DIS Veteran
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- Aug 16, 2004
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LAS VEGAS--During a celebrity-filled keynote here Monday, Walt Disney CEO Bob Iger previewed the company's new Web site and outlined the many ways technology is reshaping the entertainment giant.
Iger showed off the new Disney.com, touting features such as improved customization and navigation as well as a built-in video player that will be featured on many of the company's sites.
The revamped Disney.com also has a feature that guesses what visitors might be interested in based on age and gender. Another feature, Xtreme Digital, is aimed at taking advantage of the way kids multitask--surfing the Web, watching a video, playing a game and chatting with a friend all at the same time.
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