Sarangel
<font color=red><font color=navy>Rumor has it ...<
- Joined
- Jan 18, 2000
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Disney Consumer Products and Kroger Co. are releasing a line of food, health and beauty items featuring Disney and Disney-Pixar characers. Financial terms of the deal were not disclosed.
The companies will first launch a food line, then launch baby and toddler products, personal care and floral items in 2007. They expect about 100 food items to launch in 2006, including fruits, breakfast foods, cheese and yogurts.
Under terms of the deal, the products will be available at more than 2,400 Kroger stores.
Branding and packaging are designed to emphasize nutritional information to parents, the companies said.
The companies will first launch a food line, then launch baby and toddler products, personal care and floral items in 2007. They expect about 100 food items to launch in 2006, including fruits, breakfast foods, cheese and yogurts.
Under terms of the deal, the products will be available at more than 2,400 Kroger stores.
Branding and packaging are designed to emphasize nutritional information to parents, the companies said.
