Disney Destinations Research email

[LMHB]

I just received an email that says it's from Disney Destinations Research, I'm wondering if this is legit. It asks for a 90 minutes session of feedback on a specified date for a $125 Disney gift card. It looks like it's from Disney but I have a feeling it's not, it also mentions a recent trip, we were there in March. It has the Disney font but that could be copied.

Has anyone received one of these?

Thanks!

 

[Narcoossee11]

That is a marketing division of Wdw BUT that is alot of money for Disney to pay you.
Call the number and see how they answer your call.
Even if you go through with the research, you can still hang up during that process.

 

[Mle8308]

I did, but it was too late when I responded. They already had enough people to fill their quota.

 

[VGCgroupie]

I got one. Spent 10 minutes or so answering questions for them to tell me I don’t qualify. I think my owning DVC is what disqualified me.

 

[SL6827]

I got one. Spent 10 minutes or so answering questions for them to tell me I don’t qualify. I think my owning DVC is what disqualified me.

So someone could spend say 30 minutes of their time on it, then at some point you might disqualify yourself with a wrong answer and you get nothing?

 

[VGCgroupie]

So someone could spend say 30 minutes of their time on it, then at some point you might disqualify yourself with a wrong answer and you get nothing?

Yep. More than once for other Disney surveys have spent time and then get disqualified at the end.

 

[LoveDaisy]

So someone could spend say 30 minutes of their time on it, then at some point you might disqualify yourself with a wrong answer and you get nothing?

I work for a research firm. That is standard for companies who do reputable survey work. You need to pass X number of screener questions to qualify. When companies do surveys like these they are specific in the requirements for filling the survey. It could be age, gender, income, past travel, having kids, etc that allows you to qualify. For a recent study I worked on we were looking for married people under the age of 35, who had kids and owned individual life insurance coverage. Lots of screener questions to qualify. Happy to answer questions on how it works.

 

[SL6827]

I work for a research firm. That is standard for companies who do reputable survey work. You need to pass X number of screener questions to qualify. When companies do surveys like these they are specific in the requirements for filling the survey. It could be age, gender, income, past travel, having kids, etc that allows you to qualify. For a recent study I worked on we were looking for married people under the age of 35, who had kids and owned individual life insurance coverage. Lots of screener questions to qualify. Happy to answer questions on how it works.

Thanks for the info. I just hope that most people would be notified of eligibility say within the five minutes of their time.

 

[SL6827]

Yep. More than once for other Disney surveys have spent time and then get disqualified at the end.

Bait and switch? Ughhhhh. That's wrong.

 

[LoveDaisy]

Bait and switch? Ughhhhh. That's wrong.

It’s not a bait and switch it’s how reputable survey work happens. I think you should do some research on the process before making misleading statements.

 

[SL6827]

It’s not a bait and switch it’s how reputable survey work happens. I think you should do some research on the process before making misleading statements.

Sounds like they got a whole lot of info and didn't have to pay out anything for it. Glad this was put out there, cause I now know to never participate in such.

 

[LoveDaisy]

Thanks for the info. I just hope that most people would be notified of eligibility say within the five minutes of their time.

It depends on the survey requirements. A good survey will include additional questions within the survey to bounce people who do not qualify. People will often answer screener questions in a way they think will allow them to qualify in hopes of qualifying esp if there is an incentive. However they are often not consistent and a good survey is designed to catch that and disqualify you.

 

[LoveDaisy]

Sounds like they got a whole lot of info and didn't have to pay out anything for it. Glad this was put out there, cause I now know to never participate in such.

Disney already knows that basic info about you. They’ve been tracking everything you do, buy, who you travel with, where you eat, where you stay, how much you pay, what ride you rides, etc.

 

[VGCgroupie]

It hasn’t always been 30 minutes sometimes it just 2 or 3. But this recent one a ton of questions were asked. The survey I believe stemmed from me checking cash rates on the Disneyland website. Then when they learned I was DVC I was disqualified. They could’ve eliminated me early on with that question.

I understand needing to eliminate some people.

I actually remember one time I answered many questions and then was told sorry we are at capacity for survey. That one I was annoyed by.

 

[SL6827]

Disney already knows that basic info about you. They’ve been tracking everything you do, buy, who you travel with, where you eat, where you stay, how much you pay, what ride you rides, etc.

Then do they send the emails to who all they know nothing about then?

 

[SL6827]

It hasn’t always been 30 minutes sometimes it just 2 or 3. But this recent one a ton of questions were asked. The survey I believe stemmed from me checking cash rates on the Disneyland website. Then when they learned I was DVC I was disqualified. They could’ve eliminated me early on with that question.

I understand needing to eliminate some people.

I actually remember one time I answered many questions and then was told sorry we are at capacity for survey. That one I was annoyed by.

Right. They could have eliminated you earlier, but they didn't. They wanted that info.

 

[LoveDaisy]

Then do they send the emails to who all they know nothing about then?

I don’t work for Disney so I am not privy to how they select who they send surveys to, I would think it would be current, past and never attended depending on what they want to know.

Disney also seems to send some surveys themself (after park experience comes to mind) but if they are working with a market research firm (Harris, Greenwald, Ipsos, etc) then are most likely reaching out beyond their current customers or doing something more in depth like focus groups.

My company does some surveys ourself and some with one of the major market research groups. It depends what we are doing and who we are trying to reach. I currently have a study in the field in Japan. I’m working with Ipsos because we do t have the contacts to field the survey in Japan.

 

[SL6827]

I don’t work for Disney so I am not privy to how they select who they send surveys to, I would think it would be current, past and never attended depending on what they want to know.

Disney also seems to send some surveys themself (after park experience comes to mind) but if they are working with a market research firm (Harris, Greenwald, Ipsos, etc) then are most likely reaching out beyond their current customers or doing something more in depth like focus groups.

My company does some surveys ourself and some with one of the major market research groups. It depends what we are doing and who we are trying to reach. I currently have a study in the field looking in Japan. I’m working with Ipsos because we do t have the contacts to field the survey in Japan.

My daughter spent two weeks in Japan earlier this year and she is in love with it.

 

[Mle8308]

Bait and switch? Ughhhhh. That's wrong.

I actually agree with you on this. During the pandemic, when I was bored, I would take surveys to earn Disney gift cards from a popular survey company. I would pick a survey that was suggested and the stated time to complete would be 20 minutes. I'd start the survey, give them a bunch of information and respond to quite a few questions, often 10-12 minutes into the survey. Then, at what should have been close to the end, it would say I didn't qualify, even though I had just given it quite a bit of data. I honestly think I did often complete the survey, but it didn't want to pay me out for it and instead, the company kept the entire amount instead of crediting my account. I don't do those surveys anymore. If you don't qualify, those disqualifying questions should "weed you out" after just a few questions, not nearly half the survey.

 

[LoveDaisy]

I actually agree with you on this. During the pandemic, when I was bored, I would take surveys to earn Disney gift cards from a popular survey company. I would pick a survey that was suggested and the stated time to complete would be 20 minutes. I'd start the survey, give them a bunch of information and respond to quite a few questions, often 10-12 minutes into the survey. Then, at what should have been close to the end, it would say I didn't qualify, even though I had just given it quite a bit of data. I honestly think I did often complete the survey, but it didn't want to pay me out for it and instead, the company kept the entire amount instead of crediting my account. I don't do those surveys anymore. If you don't qualify, those disqualifying questions should "weed you out" after just a few questions, not nearly half the survey.

Can I ask what market research firm you took surveys for? Were you on their panel? Did they send you surveys you should qualify for or would you select the surveys from their website? I’m curious if it was a reputable market research firm. They are not all reputable I know how we write our surveys and it’s possible to be bounced but you’d have to be really inconsistent. A well written survey should ask you the same question several ways to see if you answer it the same every time.

A lot of shady survey groups have popped up around Covid. They realized people would turn over there info for a few dollars. Those are not the groups I’m referring to when I talk about reputable market research firms.