Sarangel
<font color=red><font color=navy>Rumor has it ...<
- Joined
- Jan 18, 2000
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From The Economist (paraphrased):
Walt Disney is making a foray into retail licensing in India. They have entered into an agreement with Pantaloon Retail in India.
"We have been doing product licensing in India for quite some time now. We have now singned retail licensing agreement with Pantaloon. Starting August, Pantaloon departmental stores will have Walt Disney retail shops," said Walt Disney India's country manger Mr S Nagarajan.
Walt Disney retail outfits in India will follow the model that is practised in global retail chains such as K-Mart, and ToysRus. Under the arrangement, Walt Disney has given the retail marketing license to Pantaloon. The Walt Disney corners will mainly sell apparel, accessories, toys and home furnishing products. Mr Nagarajan said that the plan is to bring all Disney products under one roof.
Globally, Walt Disney charges 13 per cent of the wholesale price as royalty which it will charge in India too. The high import duty, prevalent in India, has prevented Walt Disney fom setting up its own retail chain there.
Though Walt Disney was present in India for the last nine years, it stayed away from the Indian retail market due to lack of critical mass. Walt Disney India, set up as a joint venture with Modi group, handles the product licensing in India.
Walt Disney is making a foray into retail licensing in India. They have entered into an agreement with Pantaloon Retail in India.
"We have been doing product licensing in India for quite some time now. We have now singned retail licensing agreement with Pantaloon. Starting August, Pantaloon departmental stores will have Walt Disney retail shops," said Walt Disney India's country manger Mr S Nagarajan.
Walt Disney retail outfits in India will follow the model that is practised in global retail chains such as K-Mart, and ToysRus. Under the arrangement, Walt Disney has given the retail marketing license to Pantaloon. The Walt Disney corners will mainly sell apparel, accessories, toys and home furnishing products. Mr Nagarajan said that the plan is to bring all Disney products under one roof.
Globally, Walt Disney charges 13 per cent of the wholesale price as royalty which it will charge in India too. The high import duty, prevalent in India, has prevented Walt Disney fom setting up its own retail chain there.
Though Walt Disney was present in India for the last nine years, it stayed away from the Indian retail market due to lack of critical mass. Walt Disney India, set up as a joint venture with Modi group, handles the product licensing in India.
