Discounts came out a bit later this year than previous years. I booked my past 2 trips and upcoming trip (Jan 2011, Feb 2012, and Feb 2013) in the beginning of August every year. When booking for Jan 2011 and Feb 2012, the discounts were available at the time I originally booked in August. The Feb 2013 discounts were still not released when my 180 day mark came up for ADR's. I ended up booking my trip in beginning to mid-August 2012 for February 2013 at full price so I could make my ADRs. The discounts for Jan and Feb 2013 did not come out this year until about a week into October - not exactly sure of the data but I believe it was around Oct 8th or 10th. I have a Disney Visa so I got to call and take advantage of the offer a few days early. They applied a coupon code to my existing reservation and it was very easy. The discounts for Jan and Feb 2013 were made available to the general public around October 13. And not to fear, I am already thinking about my strategy for my next trip too! Never too early to start planning!