We received the Christmas Card in the mail, it is my thinking that they mailed it to everyone on the Loews First mailing list. I have reservations in June and tried to upgrade to a suite. I was told that I had two options, one was to change to the rack room rate (which we have the A.P. rate of $129.00)--I don't think so or we could stay with our present reservation -- no suite. It says something on the card about regular room rate. Although someone posted elsewhere on this site that they had gotten the upgrade with their entertainment rate -- so I say give it a try! I plan to play dumb at check-in and give it a shot! You never know.
By the way, we have used our Loews First card during our Thanksgiving trip and I followed the directions on this board and faxed the room controller and pleasantly asked to have a room in the West Wing. Upon check - in our room was upgraded to a deluxe room overlooking the pool and a little bit down from the boat launch -- it was wonderful. I was very impressed with Loews