Actually, I agree with poster who said the price increase is more psychological than anything. If gas increases 20 cents per gallon, and I have a 20 gallon tank, that's another $4 to fill up. Yes, that adds up, especially if you fill up more than once a week. However, $4 is not the end of life as we know it. I'm not trying to make light of the situation, just put it in perspective. And, yes, I'm conserving gas and modifying my driving. I used to pick my children up from school. I had to get there early to get a parking space and had to run the a/c due to the heat. I let the kids walk home now. Actually, they think its grand, its another step towards independence. (They're 8 year old twins.) I still drive them to school, but drop them off about a block early and they walk the rest of the way so, there again, I don't waste gas waiting in line. Let's just hope this spike in gas prices is temporary. Perhaps its time to buy stock in gas!