could this be on the fence of false advertising

[crazylady]

It is a rebate. You have to fill out a form and send it back in order to get the credit. It is not a coupon. If they advertised it as a coupon people wouldn't get they had to fill out a form and send it in.

And I don't buy the age excuse at all. All stores have tiny print. Half the ads show on TV have it too. There are some basics you need to understand to shop at any place, and reading is one of them (unless you are fortunate to run into braille someplace).

To paraphrase: Ignorance of the rule doesn't excuse you from following the rule.

Any rebate I've ever submitted was received back in the form or a check or gift card to me so cash that I can spend or not spend anywhere I choose. That is what I consider a rebate to be. Your definition may vary.

 

[Kaytie]

What hits me is how large the "11% REBATE" portion is vs. the much smaller print that states it's a credit towards a future purchase.

Maybe it's not false advertising in the legal sense, but I do believe it is designed to sucker at least some people into buying something thinking they can get a cash rebate. Younger people not so schooled in life yet, elderly who maybe can't read that tiny print, etc.

Aside from Menards clearly explaining the discount/sale/rebate pricing, I resent this. Elderly people may - may - develop reduced visual ability, but we (I, anyway) compensate by holding the ad mere inches from the eyes. We're well aware that fine print exists.

I read the Menards ad on my tablet without enlarging the print, and absolutely understand the entire policy. Kohl's not referring to Kohl's Kash as a rebate doesn't mean it isn't.